Employee advocacy
Employee Advocacy: A Practical Guide for B2B Teams
A voluntary approach to advocacy: guardrails instead of scripts, a simple four-step cycle, and what to review beyond post counts.
The LinkedTeams Blog
LinkedIn thought leadership guides for B2B teams
Practical advice on helping your people turn real experience into useful LinkedIn content: getting started as a team, keeping AI drafts specific, and choosing the right approach for your firm.
Team workflow
How to Create LinkedIn Content as a Team: A Practical 2026 Guide
A five-step process to capture, select, draft, review, and publish team posts, with one clear owner for every post.
Choosing a tool
B2B LinkedIn Content Software: A Practical Guide for Teams
What team content software can and can't do, how it differs from automation and schedulers, and how to check the fit.
AI and authenticity
Why AI-Generated LinkedIn Posts Sound Generic (and How to Fix Them)
Why AI drafts can lack a point of view, and how real stories, role context, and specific examples make them more useful.
Strategy
Employee Advocacy vs. Employee Thought Leadership: What's the Difference?
How the two approaches differ, when each one works, and how B2B teams can use them together.
Team adoption
How to Get Your B2B Team to Post on LinkedIn Without Making It Another Job
A practical starting plan: clear purpose, sensible boundaries, story anchors, and a repeatable path to a first draft.
Consultancies
How Boutique B2B Consultancies Can Turn Team Expertise Into LinkedIn Content
Turning delivery lessons, client challenges, and specialist expertise into useful posts, with confidentiality in mind.
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